// Case studies

Personal guided tours that feel at home online too
– a new website for Spanyolban Otthon

Kása Heni, an officially licensed tour guide in Spain, has lived in the country for more than 20 years and leads Hungarian-language city walks from Madrid to Andalusia. The new Spanyolban Otthon website is now live: the former Wix site has been replaced by a fast, easy-to-manage WordPress system that presents the walks, guides visitors through booking and is home to the SPOTT Blog, with more than fifty articles.

UX/UI design

WordPress development

Elementor v4

Wix migration

Booking flow

Content-led blog

Design system

Responsive web design

SEO preservation

Personal brand

Spanyolban Otthon website on desktop and mobile

// Working together

Our work together

// Spanyolban Otthon

Project idea

Spanyolban Otthon is a personal brand: visitors aren’t looking for a travel agency but for Heni – her storytelling, her local knowledge and the tips she has gathered over 21 years. Over the years the old Wix site had built up a lot of valuable content, but it was hard to extend, information about the walks was scattered and the path to booking was unclear. The goal was a website that reflects Heni’s personality while quickly guiding visitors to the right walk and the booking request.

// alap design

Our role

The brief was a complete redesign and rebuild: a new information architecture, a custom visual system, a consistent presentation of the city walks, and moving the blog and practical content from Wix to WordPress. Special care went into making sure nothing was lost in the move: old URLs were redirected, and articles, FAQs and reviews were carried over in a new, consistent format.
The challenge was that the content serves two audiences at once: guests booking walks, and readers travelling to Spain on their own, for whom the blog is the main way in.

// alap design

Shared strategy

Trust is at the heart of the strategy. Choosing a tour guide is a personal decision, so Heni’s voice, genuine Google reviews and her professional background (official licences) are present throughout the site. The structure makes the decision simple: destination → walk → price and duration → booking request. The blog isn’t a separate section but the traffic engine, with recommendations next to the articles leading readers back to the walks.

// Functional solutions

Key features

Consistent city pages

Seven city pages (Madrid, El Escorial, Toledo, Segovia, Seville, Córdoba, Málaga) follow a shared pattern, so every walk presents its route, duration and price in the same way.

SPOTT Blog, a digital magazine

The fifty-two articles got a new archive with category filters, curated topic sections, a table of contents and an editable FAQ block for each article.

Safe Wix migration

All content was moved to WordPress and the old Wix URLs were given 301 redirects, so existing search rankings and external links aren’t lost.

Simplified booking flow

Starting from any walk card, the booking request form is pre-filled with that programme, and the guest immediately receives a branded confirmation email.

Custom design system

Colours, typography and spacing live in Elementor v4 global variables and classes, so new pages can be built quickly and consistently.

Trust-building elements

Genuine Google reviews matched to the relevant walk on each page, official licence numbers and a personal introduction support the decision.

// Brand foundations

Brand identity

The Spanyolban Otthon brand doesn’t follow the cool, photo-driven world of a classic travel agency: it is built on the warm colours of Spain and Heni’s personal voice. The warm cream background evokes sunny streets, the red and mustard yellow nod to the Spanish flag, and the deep teal gives a calm counterpoint. Gabarito headings and Figtree body text make a readable, friendly base, while the handwritten Caveat typeface appears as small personal notes (“¡olé!”, “¡nos vemos en España!”).

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// Website details

Key website elements

Spanyolban Otthon website – home page, full page

Personal home page

The first screen of the home page introduces Heni and the offer at once: the featured walks with their prices and durations, plus a quick summary of 20+ years of experience, the 5-star Google rating and the six cities.

Spanyolban Otthon website – Madrid city page, full page

City pages and walk cards

Every city page follows the same structure: introduction, walk cards with price and duration, route stops, relevant reviews and a booking form. Separate layouts were made for single-tour and multi-tour cities.

Spanyolban Otthon website – booking form and confirmation email

Booking request and confirmation

The booking page offers every walk and day trip in one place, and the form opens pre-filled with the selected walk. After submission, a thank-you page and a branded confirmation email confirm that the request has arrived.

SPOTT Blog archive

Alongside the latest articles, the blog home page shows editable, topic-based selections: favourite destinations, long weekends, holiday spots, seasonal and practical topics. Any section is one click away from the side table of contents.

SPOTT Blog article page

Article pages got a consistent, easy-to-read layout: a featured cover image, reading time, a table of contents that stays visible while scrolling, numbered chapters and image captions. At the end of each article, an FAQ block and recommendations leading to the walks help readers take the next step.

Results

// 01

An authentic, personal online presence

The website speaks in Heni’s voice and builds trust from the very first visit through genuine reviews, licences and her personal story.

// 02

A clear path to booking

A pre-filled booking request is one click away from every city page and walk card, so the path from decision to getting in touch is shorter.

// 03

Content and search rankings preserved

The articles, FAQs and reviews moved from Wix got a consistent format, and redirecting the old URLs kept the SEO value built up over the years.

// 04

A system that grows easily

Thanks to the design system, reusable components and editable blog sections, new cities, walks and articles can be added quickly within the existing brand.

// Project process

Timeline

Timeline — Spanyolban Otthon

Assessment

1 week

UX & design

2 weeks

UI design

2 weeks

Development

5 weeks

Live environment optimisation

1 week

Follow-up

ongoing

MONTHS 1. 2. 3.

// Let's get started

Personal guided tours that feel at home online too
– a new website for Spanyolban Otthon

Our work together

Project idea

Our role

Shared strategy